Health insurance has become one of the most important decisions for families in Brazil. With rising healthcare costs and new regulations in 2025, many households are reviewing their options and comparing plans. Instead of sticking to older policies, more Brazilians are exploring different insurance providers to find coverage that fits their medical and financial needs.

In this guide, we’ll look at some of the health insurance plans that are gaining attention in Brazil this year, why families are considering them, and what factors matter most when choosing the right coverage.

1. Amil Health Insurance

Amil is one of the largest and most trusted providers in Brazil. Families choose Amil for:

• A wide hospital network across major cities.

• Coverage for both basic consultations and specialized treatments.

• Flexible pricing tiers for middle-class families.

Many Brazilians are moving from smaller local providers to Amil because of its stability and nationwide coverage.

2. Bradesco Saúde

Known as one of the premium health insurers in Brazil, Bradesco Saúde is popular among professionals and families who want strong coverage.

• Offers dental, maternity, and chronic illness care.

• Known for fast approval times and high-quality hospital partners.

• Large selection of doctors and clinics, even outside big cities.

While it can be more expensive, many families believe the extra cost = peace of mind.

3. SulAmérica Saúde

SulAmérica has built a reputation for flexible family plans.

• Strong coverage for preventive medicine (checkups, vaccines).

• Discounts for larger families or employer groups.

• Access to modern digital tools (apps for booking doctors, managing prescriptions).

In 2025, SulAmérica is seeing a rise in younger families who want tech-driven convenience.

4. Unimed

Unimed is a cooperative health insurance network, which makes it unique.

• It covers over 80% of Brazil’s cities through local cooperatives.

• Popular in smaller towns and rural areas where big names like Bradesco or Amil aren’t present.

• Affordable pricing tiers for middle and lower-income families.

Families switching to Unimed often say they feel more “community connected” while still having access to private doctors.

5. NotreDame Intermédica

NotreDame is rapidly growing in popularity, especially in São Paulo.

• Strong focus on affordable pricing while still offering quality hospitals.

• Family plans often include preventive health programs (nutrition, fitness).

• Known for offering budget-friendly options without sacrificing too much coverage.

Many middle-class families are switching from small insurers to NotreDame because it balances price + reliability.

6. Hapvida

Hapvida is especially strong in Brazil’s North and Northeast regions.

• Affordable entry-level plans.

• Includes own hospitals and clinics, which lowers costs for families.

• Strong regional presence for families outside major metro areas.

Families switching to Hapvida in 2025 often say they feel like they are getting private-level care at public-level costs.

7. Prevent Senior (For Older Families)

While not for everyone, Prevent Senior focuses on elderly care.

• Designed for people over 49 years old.

• Provides excellent care for chronic illnesses.

• Affordable compared to general plans for older adults.

Families with elderly parents are increasingly switching to Prevent Senior, since regular plans can be very expensive at higher ages.

Why Families Are Switching in 2025

The big trend in 2025 is affordability + digital convenience. Families want:

• Lower monthly premiums.

• Faster approval for specialist care.

• Apps to manage appointments and results.

• Nationwide coverage, not just in one city.

With inflation and rising living costs, many are comparing plans online before switching.

How to Choose the Right Plan for Your Family

When comparing health insurance in Brazil, families should look at:

1. Network coverage – Does the plan cover hospitals near you?

2. Family pricing – Are there discounts for dependents?

3. Specialist access – How quickly can you see a specialist?

4. Extra services – Does the plan cover dental, maternity, or chronic care?

5. Digital tools – Does it have apps or telemedicine?

✅ Final Word

Health insurance is no longer a luxury in Brazil—it’s becoming a necessity for families that want faster, reliable care. Whether it’s Amil, Bradesco Saúde, or regional players like Hapvida, families are switching in 2025 to plans that save money while protecting their health.

If you haven’t compared plans yet, now is the time—many families are already making the switch.